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Date Uploaded: October 31, 2024
Permanent Link: http://wnhpc.com/details/photo1838
Source: VintageLasVegas.com
Source URL: https://vintagelasvegas.com/post/166751383439/1964
Source Caption: The Primadonna, Reno NV, 1964-1965
Ernest Primm opened Cafe Primadonna in the 50s in a former bank building at 241 N Virginia St and W Douglas Alley, and soon turned the cafe into a casino. In 1964 he commissioned this facade of five showgirl statues. (Made by Zeon signs?)
Primm sold Primadonna to Del Webb Corp in ‘78. It became Sahara Reno, and several other names over the decades.
From the former Federal Sign & Signal Photo Dept. in Oakland, CA. Image appears courtesy Charlie Stroud, Arrow Sign Co, via Heather David.
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